PRODUCTION AND MARKETING OF HONEY AND SHEABUTTER IN ZURU LOCAL GOVERNMENT AREA KEBBI STATE NIGERIA

Abstract

ABSTRACT The study examined the production and marketing of honey and Shea butter in Zuru Local Government area of Kebbi state. This research covers five district areas of Dabai, Manga, Rafin Zuru, Rikoto and Senchi. Five villages each from the district were purposively selected, eight respondents were randomly selected from each village giving a total sample size of 200 respondents. 200 questionnaires were administered, out of this number only 166 were retrieved (86 for honey and 80 for the sheabutter). Input – output data were collected using structured and open – ended questionnaires. The data were analysed using simple descriptive statistics (frequency and percentages), gross margin and multiple regression analysis. Marketing channels were also determined. The results of the study indicated that, the average age of the honey and sheabutter producers and marketers was 45years with 86% and 71.2% married. Majority of these producers and marketers (70.9% and 68.8%) had a family size of 1-10 members, while 53.5% and 43.7% of honey and Shea butter producers and marketers had attained at least one form of formal education. In the marketing channels, individual consumers are the most active patronizers. The result also indicated that honey business is more profitable than sheabutter business. About 36% of honey producers made ₦6001 - ₦8000 profit while 46.3% of sheabutter producers made ₦1 – ₦300 profit per week. The total profit made by the producers and marketers of honey were ₦610,150.00 and ₦478,560.00, while the average profits made were ₦7,094.77 and ₦5,564.65 per week. More so for the sheabutter, the total profits made by the producers and marketers were ₦33,150.00 and ₦41,130.00, while the average profit made were ₦414.38 and ₦514.13 per week. However, in this research, rate of return in honey and sheabutter business were 375.93 and 30.19. The benefit cost ratio is greater than one (4.76 for honey and 1.30 for sheabutter), indicating that revenue from the business is able to cover all the total cost. The regression co-efficient with respect to the variables used were positively and negatively signed with a very low co-efficient of multiple determination R2 (0.277 and 0.243) for both honey and sheabutter business. The major problems of honey and sheabutter farmers in the study area include indiscriminate application of pesticides, insufficient market joints and lack of capital. However, since honey and sheabutter business is profitable, both men and women in the rural areas should be encouraged by the local, state and federal government to support honey and sheabutter business as a means of reducing poverty in rural areas.

ABSTRACT The study examined the production and marketing of honey and Shea butter in Zuru Local Government area of Kebbi state. This research covers five district areas of Dabai, Manga, Rafin Zuru, Rikoto and Senchi. Five villages each from the district were purposively selected, eight respondents were randomly selected from each village giving a total sample size of 200 respondents. 200 questionnaires were administered, out of this number only 166 were retrieved (86 for honey and 80 for the sheabutter). Input – output data were collected using structured and open – ended questionnaires. The data were analysed using simple descriptive statistics (frequency and percentages), gross margin and multiple regression analysis. Marketing channels were also determined. The results of the study indicated that, the average age of the honey and sheabutter producers and marketers was 45years with 86% and 71.2% married. Majority of these producers and marketers (70.9% and 68.8%) had a family size of 1-10 members, while 53.5% and 43.7% of honey and Shea butter producers and marketers had attained at least one form of formal education. In the marketing channels, individual consumers are the most active patronizers. The result also indicated that honey business is more profitable than sheabutter business. About 36% of honey producers made ₦6001 - ₦8000 profit while 46.3% of sheabutter producers made ₦1 – ₦300 profit per week. The total profit made by the producers and marketers of honey were ₦610,150.00 and ₦478,560.00, while the average profits made were ₦7,094.77 and ₦5,564.65 per week. More so for the sheabutter, the total profits made by the producers and marketers were ₦33,150.00 and ₦41,130.00, while the average profit made were ₦414.38 and ₦514.13 per week. However, in this research, rate of return in honey and sheabutter business were 375.93 and 30.19. The benefit cost ratio is greater than one (4.76 for honey and 1.30 for sheabutter), indicating that revenue from the business is able to cover all the total cost. The regression co-efficient with respect to the variables used were positively and negatively signed with a very low co-efficient of multiple determination R2 (0.277 and 0.243) for both honey and sheabutter business. The major problems of honey and sheabutter farmers in the study area include indiscriminate application of pesticides, insufficient market joints and lack of capital. However, since honey and sheabutter business is profitable, both men and women in the rural areas should be encouraged by the local, state and federal government to support honey and sheabutter business as a means of reducing poverty in rural areas.

ABSTRACT The study examined the production and marketing of honey and Shea butter in Zuru Local Government area of Kebbi state. This research covers five district areas of Dabai, Manga, Rafin Zuru, Rikoto and Senchi. Five villages each from the district were purposively selected, eight respondents were randomly selected from each village giving a total sample size of 200 respondents. 200 questionnaires were administered, out of this number only 166 were retrieved (86 for honey and 80 for the sheabutter). Input – output data were collected using structured and open – ended questionnaires. The data were analysed using simple descriptive statistics (frequency and percentages), gross margin and multiple regression analysis. Marketing channels were also determined. The results of the study indicated that, the average age of the honey and sheabutter producers and marketers was 45years with 86% and 71.2% married. Majority of these producers and marketers (70.9% and 68.8%) had a family size of 1-10 members, while 53.5% and 43.7% of honey and Shea butter producers and marketers had attained at least one form of formal education. In the marketing channels, individual consumers are the most active patronizers. The result also indicated that honey business is more profitable than sheabutter business. About 36% of honey producers made ₦6001 - ₦8000 profit while 46.3% of sheabutter producers made ₦1 – ₦300 profit per week. The total profit made by the producers and marketers of honey were ₦610,150.00 and ₦478,560.00, while the average profits made were ₦7,094.77 and ₦5,564.65 per week. More so for the sheabutter, the total profits made by the producers and marketers were ₦33,150.00 and ₦41,130.00, while the average profit made were ₦414.38 and ₦514.13 per week. However, in this research, rate of return in honey and sheabutter business were 375.93 and 30.19. The benefit cost ratio is greater than one (4.76 for honey and 1.30 for sheabutter), indicating that revenue from the business is able to cover all the total cost. The regression co-efficient with respect to the variables used were positively and negatively signed with a very low co-efficient of multiple determination R2 (0.277 and 0.243) for both honey and sheabutter business. The major problems of honey and sheabutter farmers in the study area include indiscriminate application of pesticides, insufficient market joints and lack of capital. However, since honey and sheabutter business is profitable, both men and women in the rural areas should be encouraged by the local, state and federal government to support honey and sheabutter business as a means of reducing poverty in rural areas.